"There is literally not enough celery root grown in the world for it to survive on the menu at McDonald’s — although the company could change that, since its menu decisions quickly become global agricultural concerns. Not long after he arrived at McDonald’s in 2004, Coudreaut added to the menu an Asian salad that included edamame. The Soyfoods Council, a trade group, immediately got calls from consumers across the nation looking to buy edamame at their grocery stores. “Now you can find it in supermarkets all over."